Meet your AI teammates

Your marketing team, led by Jamar. Jamar is the lead you talk to. Around him sit the specialist teammates you hire for ongoing jobs. Knowing which to reach for makes both more useful.

Jamar, the lead of your team

Jamar comes with every plan and is available from every page, from the sidebar or the floating assistant button. You talk to him in chat. He reads your business and your Marketing Health Check, then tells you what he would do first. If he thinks the real problem is something other than what you asked about, he says so once, then does what you decide.

He can bring in the specialist the work needs. A teammate your plan covers joins at no extra charge.

• Ask about your own data. "How many deals are open?" "What tasks are overdue?" Jamar answers from your workspace, and says so when something does not exist rather than guessing.
• Hand over quick work. "Draft a post announcing our new opening hours." "Create a task to follow up with Sarah on Friday."
• Keep threads. Conversations are saved, searchable, renameable — pick up where you left off.

Three kinds of work

Your team does three kinds of work, and each plan covers one more of them. Starter gets your content planned and made. Growth adds getting found: search, your website, campaigns and events. Scale adds turning interest into customers who stay. Whether you are a solo practitioner, a local service business or a professional firm, you choose the plan by the work you want done. See Your teammates and your plan for who does what.

Hired teammates: specialists with a job description

Where Jamar responds to requests, a hired teammate owns a job. Each role comes with a defined way of working and a definition of done — like hiring a person with a job description. You assign the role, give it scope, and it works on schedule or on demand. It does the internal work itself, and anything that would go out to customers lands in your Approvals inbox for your decision, unless you have given it autonomy.

A sample of the roles you can hire:

• SEO Specialist — works your search visibility: audits your site, researches keywords and content gaps, and turns what it finds into a ranked report you can act on or share. It hands the changes it wants made to the Webmaster.
• Webmaster (Senior) — looks after your website and is the teammate that puts changes live: HTTPS, mobile layout, link previews and your contact route, plus the posts and pages your campaign and content teammates send to publish. Every change to a live site waits for your approval unless you have given it autonomy.
• Content Producer — drafts content in your brand voice for your calendar.
• Campaign Coordinator (Senior) — runs your campaign sends: schedules the email and reports how each send did. The campaign job at Senior.
• Campaign Operator (Lead) — the same campaign job one level up: owns the campaign from plan to report, with the sends inside it. One campaign teammate, titled for the level it works at — never both at once.
• Brand Voice Steward — keeps everything that goes out sounding like you.
• Creative Director — creates on-brand images for your banners, social posts, emails and landing pages.
• SDR Specialist — works your pipeline: outreach drafts and follow-ups.
• Prospect Scout — finds and qualifies the people you should be talking to.
• Account Manager — keeps relationships warm and commitments tracked.
• Customer Success — keeps your customer accounts healthy and renewing: scores health, spots churn risk, plans retention and drafts win-backs.
• QA Reviewer — checks the team's work before it reaches you.

There are more — browse the full catalogue at Your team → Roster. Your Health Check also recommends specific roles where they would move a weak pillar, and you can hire straight from the recommendation.

Seniority: Junior to Director

Every teammate has a seniority level. The level describes how much of the work the role owns:

Five things to know about the ladder:

• Approval works the same at every level, unless you change your workspace autonomy setting. Juniors and Directors alike do the internal work themselves, and by default anything that would reach a customer waits for your approval. Seniority never changes that. Your autonomy setting does, and it applies to every level equally.
• You shape how each teammate works through its procedure. Its job description is set by Jara Marketing for the role. Its standard operating procedure is yours to edit, on the teammate's profile, and it is what the teammate follows on every run.
• Levels are not sold, and your plan does not limit them. Every plan can have teammates at every level. What your plan decides is which kinds of work your team does. Details are in Your teammates and your plan.
• A teammate's level can change. You can move a teammate up or down the ladder at any time, free.
• Campaign work is titled for its level. At Senior the role is Campaign Coordinator; at Lead it is Campaign Operator. Move a campaign teammate up or down and the title moves with them — it is the same teammate, with the same history, doing more or less of the campaign.