The Marketing Health Check tells you where your marketing stands. It's a graded report built from what your team can read about your business: your site, your search presence, your content and your social profiles. It runs when you sign up, and you can find it any time under Marketing → Health Check in the sidebar.
The eight pillars
Your marketing is graded across eight pillars, each answering one plain question:
| Pillar | The question it answers |
|---|---|
| Foundations | Do you have the basics in place? |
| Findability | Can people find you when they search? |
| Content | Are you publishing, and is it landing? |
| Social presence | Can people find and recognise you on social? |
| Demand | Are you creating demand, and what does it cost? |
| Conversion | Do visitors become enquiries? |
| Retention | Do customers come back? |
| Competition | How do you compare to the competitors you named? |
How grading works
- Each pillar gets a letter grade, A to F. Five bands is about as precise as the data allows.
- Every grade comes with its evidence. If Findability is a D, you see why, for example how many of your pages are indexed. No number appears without a source.
- A real zero is graded. A missing signal is not. If you publish nothing, Content gets a low grade. If your team simply can't see your publishing, that's different (see below).
"Not measurable" is honest, not broken
A pillar your team can't read is marked Not measurable, with a note on what connecting would add. It's never guessed at to fill the page. The usual connections:
- Connect Google Search Console (Marketing → SEO) — shows what people searched for, what you ranked for and what they clicked. Without it, Findability is graded partially and held below an A.
- Connect an analytics property — makes Conversion measurable.
- Connect ad accounts or log spend — makes Demand measurable.
What the full report includes
Your scorecard opens as a preview; subscribing (or being inside your trial) opens the rest:
- All eight pillars with grades, findings and evidence.
- A 90-day plan of prioritised steps, which also lands in Your plan in the sidebar so you can work through it.
- Role recommendations — where a specific AI teammate would move a weak pillar, the report says which one, and you can hire them right from the recommendation. See Your teammates and your plan.
Running it again
Re-run the check from Marketing → Health Check once you're subscribed. It's useful after you've worked through part of your 90-day plan or connected Search Console. Old checks are kept so you can compare then and now. A pillar added since an old run doesn't appear in that older report.