The Marketing group in your sidebar is where demand gets created: your brand, your content, your search presence, your websites and your campaigns. This article tours each tool — what it does, where it lives, and how your AI teammates use it.
Brand kit
Your brand kit is the source of truth for every asset: your colours, type, voice and logo lockups, all in one place at Marketing → Brand. It is generated automatically when you sign up, so you start with a working kit rather than a blank page.
It matters more than it looks. The kit drives your AI's voice — when a teammate drafts a post, a campaign or a proposal, your saved tone and style apply everywhere. Make the kit sound like you and every draft that follows gets closer to your voice.
- Refine it with the Brand wizard — open Marketing → Brand and choose Brand wizard to build or rebuild a kit with guidance.
- Keep more than one — you can hold several kits (say, a main brand and a sub-brand) and switch which one is active.
Content calendar
Marketing → Content is where you plan the calendar across channels and review the drafts your AI teammates produce. Jamar and your content teammates generate pieces here; you see them alongside anything you add yourself.
Every piece moves through a simple life: an idea becomes a brief, a brief becomes a draft, a draft gets reviewed, scheduled and published. Switch between a list and a calendar view depending on whether you are triaging or planning. Anything a teammate proposes for publishing goes through your Approvals inbox first, unless you have given that teammate autonomy to publish.
SEO Command Center
Marketing → SEO opens the SEO Command Center: real organic-search performance plus AI keyword research, side by side.
- Connect Google Search Console (Google's free service that reports how your site performs in its search results). The page walks you through it.
- Read your real numbers — once connected, you see clicks, impressions and the actual search phrases people used to find you. No connection, no made-up data: the page shows real figures or nothing.
- Research keywords — describe your business in plain English and the AI suggests search terms worth going after.
Connecting Search Console does one more important thing: it lets your Marketing Health Check grade your Findability, so that pillar stops sitting ungraded.
Websites & domains
Marketing → Websites is where you build and edit your sites. New website opens the step-by-step builder: describe your business in plain English and it drafts the pages, copy and a design theme for you, one step at a time. A site you already have opens in the editor, and Open in builder takes it through the same steps. Either way it is point-and-click: swap sections, tune copy, embed a form, set the search title and description for each page.
Sites publish in two ways:
- A subdomain. A published site gets a free web address on jara.marketing.
- Your own domain: custom domains are coming soon. Use the jara.marketing address until then.
Your logo and colours pull through from your brand kit automatically, and sites keep a draft and a published version — so you can edit safely and publish when ready.
Campaigns
Marketing → Campaigns is the control room for campaigns across email, social and ads: plan, draft, send and track from one page. There are three ways to start:
| Start from | Best when |
|---|---|
| The guided questionnaire | You know the goal but not the shape. Answer a few questions and a campaign is set up for you — the standard path for a new campaign. |
| The AI wizard | You can say it in one sentence — "re-engage customers who have gone quiet" — and want the audience, subject and body drafted for you. |
| A blank campaign | You want full control. A drag-and-drop block builder (text, image, button, hero, gallery) with AI on tap to rewrite any block. |
Campaigns send to the lists, tags and segments you manage in Audience. The page keeps score for you: your monthly active reach (how many unique contacts your campaigns touched this month), your recent sends with their results, and a full history you can filter — any past campaign can be reused as a template.