Every product has its own vocabulary — here is Jara Marketing's, in plain English. Where agency mode uses a different name for the same thing, it appears in parentheses.
The terms, A to Z
| Term | Meaning |
|---|---|
| AI teammate (agent) | A specialist AI worker you add to your team — an SEO specialist, a content producer and more — who works inside your workspace and brings you anything that would go out for approval, unless you have given it autonomy; see Meet your AI teammates. |
| Approvals inbox | The queue where anything your AI team wants to send or publish waits for your yes or no, unless you have given that teammate autonomy to do it; see The Approvals inbox. |
| Automation (workflow) | A rule that watches for an event and does the routine follow-up for you, like sending a thank-you when someone fills in a form; see Automations. |
| Brand kit | Your logo, colours and typography kept in one place and applied to everything your workspace produces. |
| Brand voice | A description of how your business sounds — tone, personality, words to use and words to avoid — which your AI teammates write in. |
| Briefing | A short update from your team on what has been done and what is waiting for your attention. |
| Campaign | A coordinated push towards one goal, with the content, emails and activity planned and tracked together. |
| Contact | A person in your audience — a customer, subscriber or lead — stored in your contact list under Audience. |
| Deal | A potential sale you are tracking from first conversation to won or lost. |
| Initiative (project) | A container in Deliver for a bigger piece of work, holding its tasks, dates and progress; see Deliver tools. |
| Jamar | The lead of your marketing team, included with every plan. Ask him anything about your marketing or your workspace. |
| Marketing Health Check | The graded report on where your marketing stands, produced when you finish sign-up; see Your Marketing Health Check. |
| Pillar | One of the eight areas the Health Check grades, such as Findability or Conversion. |
| Pipeline | The board in Sales that shows every deal by stage, so you can see at a glance what is likely to close; see Sales tools. |
| Public link | A branded page — for a proposal or an invoice, say — that a customer can open from a link without logging in. |
| Roster | The page under Your team that lists everyone in your workspace, human and AI alike. |
| Seniority | An AI teammate's level — Junior, Senior, Lead or Director — which describes how much of the work the role owns. It is a description, not something you buy: every plan can have teammates at every level; see Meet your AI teammates. |
| Trial | The 7 days at no cost that start every plan, with every feature of the plan open and trial-sized monthly usage allowances — cancel before it ends and you pay nothing; see Plans, billing and your trial. |
| Workspace (tenant) | Your business's own private space in Jara Marketing, holding its data, team and settings — never shared with anyone else. |
| Workspace mode | Whether your workspace runs as a business (marketing your own company) or as an agency (marketing other people's) — switchable in Settings; see For agencies. |
Met a term that is not here? Ask Jamar in the app — or tell us with the feedback button and we will add it. More ways to reach us are in Getting help.